Our Philosophy

An Introduction


Swedish born and New York City trained, Johanna Josefsson is drawing on both her professional experiences and personal passions to bring a new type of baking to Edmonton.

Authentically Beautiful


The simplicity of Scandinavian design and a desire to offer a fresh new alternative to the heavily dyed and sculpted cakes and desserts commonly displayed at special events today inspires everything we do.

Fresh is Best


By focusing on quality ingredients and the clean, modern aesthetic found in Swedish design, we’re able to minimize the production time normally required to build complex, sculpted, and overly ornate creations. We design cakes that look like, well… cakes. They are tasteful and beautiful while still being freshly baked.



In addition to our custom order cakes and confections we offer a collection of some of our favorite treats available “as is” for a simpler ordering process. Please check back regularly as our offerings are updated seasonally and to include any new gems we’ve come across. Please allow a minimum 48 hours for all orders.